How to Become an Advertising Manager
Advertising managers plan and direct advertising campaigns. They work closely with a team of other professionals to ensure that the campaigns are persuasive and attention-grabbing. They also assess their performance post-launch and use their experience for future campaigns.
Advertising managers plan, direct, and finalise advertising campaigns. They may work with billboard companies to create a visual advert, or create a television advert. Advertising managers work with other professionals to think of a concept, plan the idea and execute the advertisement.
Their exact role depends on the size of their organisation. If they work for a larger company, they may have a mainly managerial position, overseeing a team of advertising assistants.
The primary duties of an advertising manager include:
- Planning the advertisement, considering what media to use, the tone of the advertisement, and initial ideas for it.
- Contacting the media suppliers and negotiating the advertising contracts.
- Preparing advertising budgets.
- Creating detailed plans for the advert.
- Doing market research for the advert.
- Overseeing the execution of the advert.
- Reviewing and giving campaigns the final stamp of approval.
- Assessing its success and writing reports to be referred to in future adverts.
- Overseeing special promotions to gather interest in their campaign.
Many vacancies for advertising managers require a bachelor’s degree in a relevant subject. The most appropriate disciplines are advertising, marketing, and journalism, but English, business or foreign languages are also suitable. If the candidate does not have a relevant degree, they could consider taking a postgraduate qualification in advertising.
Alternatively, candidates could start in a junior role, such as an advertising assistant or a junior copywriter, and work their way up. They may be able to acquire a country-specific advertising certification while working.
There are several skills that advertising managers must exhibit. These include knowledge of sales and marketing, professional use of English grammar and writing conventions, and an expert understanding of the use of advertising software and business management.
Candidates should be creative, as they will often need to come up with unique ways to grab their audience’s attention. They should have a good awareness of market trends so that they can create relevant advertisements. They should also have a strong understanding of how marketing changes with technology.
Advertising managers should be decisive, as they will often have the last say on various campaigns. They must have analytical skills, as they will need to analyse the market and find an advertisement solution that will persuade them to use the product or services.
Advertising managers should have solutions to problematic situations, which may come up frequently in their line of work. As they will often be working to meet deadlines, they should exhibit time management and organisational skills.
Interpersonal skills are also necessary, as advertising managers will need to market their skills to brands and work with a team. They will need to accurately lay out their plans and concepts and persuade people to work with them.
Advertising managers will generally work in an advertising agency or an organisation that frequently advertises. The role is generally office based, although some travel to meet clients is necessary. Some advertising managers work as contractors.
This is a high-pressure role, as many companies spend a lot of money on advertising campaigns, and the main weight of their success is on the advertising manager. Professionals in this position should be able to demonstrate their skills and be confident in what they do.
What degree is most commonly held by an Advertising Manager ?
- Bachelor of Information Technology
- Bachelor's Degree of Business,Management, and Related Studies
- Bachelor of Science, Physics and Chemistry
- Bachelors Degree of Marketing/HRM
Career Transportability across Countries
What is the Salary of an Advertising Manager ?
|Experience||Average salary | year|
|Promotions Manager||1-3 yrs||$40,000||£34,000||$47,010|
|Advertising Manager||3-5 yrs||$64,000||£40,000||$ 55,305|
|Director of Advertising||5-10 yrs||$96,000||£67500||$60829|
What skills are needed to become an Advertising Manager ?
- Marketing Strategy
- Social Media
- Digital Marketing
- Social Media Marketing
- Online Advertising
- Marketing Communications
- Account Management
- Online Marketing
- Customer Service
- Digital Media
- Email Marketing
- Microsoft Office
- New Business Development
- Business Development
- Public Relations
- Advertising Sales
- Digital Strategy
- Microsoft Excel
- Event Management
Advertising Manager Courses
Introduction to Strategic Brand Management with Advertising Week
Build practical skills in brand management and discover the importance of effective brand strategy and image
Introduction to Marketing Strategy with Advertising Week
Build your professional skills in strategic marketing and discover effective marketing campaign planning processes and techniques
Digital Skills: Digital Marketing
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use
Consumer Behaviour and Psychology
Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors
Discover a new side to the colourful history of Pop Art alongside experts at the world-famous Centre Pompidou
Introduction to Audio Marketing Strategy: From Podcast to Radio Ads with Advertising Week
Learn how to plan and create effective audio marketing content and campaigns for podcasts radio advertising and more
Introduction to Content Marketing Strategy with Advertising Week
Discover content creation for marketing and create a strong content strategy that aligns with your organisations marketing goals
Need even more evidence about why you should learn on FutureLearn?
Introduction to Strategic Brand Management with Advertising WeekBuild practical skills in brand management and discover the importance of effective brand strategy and image.Show course overview
Introduction to Marketing Strategy with Advertising WeekBuild your professional skills in strategic marketing and discover effective marketing campaign planning processes and techniques.Show course overview
Digital Skills: Digital MarketingLearn about some of the different digital marketing strategies and techniques that are available for businesses to use.Show course overview
Introduction to Audio Marketing Strategy: From Podcast to Radio Ads with Advertising WeekLearn how to plan and create effective audio marketing content and campaigns for podcasts, radio advertising and more.Show course overview
Introduction to Content Marketing Strategy with Advertising WeekDiscover content creation for marketing and create a strong content strategy that aligns with your organisationâ€™s marketing goals.Show course overview