How to Become a Product Manager
Product managers (PM) are responsible for directing what products and software an organisation should build and leading the cross-functional team who build it. PMs define a strategy and manage the design, user research, testing, and feature definition of a product.
A recent survey by 28O group showed that a fully optimised product manager can increase a company’s profits by up 34.2%. Companies around the world are taking notice, with the demand for project managers set to grow much faster than the 14% average increase in 2020.
For the organised, strategic, and creative problem solver, working as a product manager can be an extremely energising and rewarding role.
Working across business, technology, and user experience, you’ll take the goals of your organisation and define a product vision and strategy, then set actions for and manage the team that will bring it to life.
As you facilitate cross-functional collaboration between engineering, marketing, sales, and support teams, working in product management will require you to be a confident leader and relationship-builder.
You’ll also be required to prioritise and make strategic, data-driven decisions to propel a product and its team towards an end goal.
What degree is most commonly held by a Product Manager?
- BA / M of Business
- BA / M of Economics
- BA / M of Marketing
Career Transportability across Countries
What is the Salary of a Product Manager?
|Experience||Average salary | year|
|Assistant Product Manager||1-2 Years||$90,000||£38,443||$70,000|
|Product Manager||3 -5 Years||$130,000||£57,649||$105,000|
|Head of Product||5+ Years||$185,000||£93,292||$170,000|
What skills are needed to become a Product Manager?
- Project reporting
- Managing cross-functional teams
- Project management
- Product development lifecycle
- Product strategy: product vision
- Presentation: visual communication
- Stakeholder management: multiple stakeholder influence / influencing cross-functional teams
- Product strategy: strategic product roadmap / product strategy and roadmap / defining product roadmapping
- Product management: go to market strategy
- Presentation (to multiple stakeholders)
- Market knowledge
- People management
- Product management: product execution
- Product management: product planning, development and launch
- Positive attitude: get things done attitude (positive)
- Product development: strategic product development
- Product management: product management process
- Customer insight: Understanding your customer
- Product development: product design
- Teamwork: working cross-functionally
Selection of online courses
Digital Product Management
Build product management skills as you learn how to plan develop and manage a successful and user-focused digital product
Why Research Matters
Explore what research is and why its so important to us all Find out how to make evidence-based decisions
Getting Started with Agile and Design Thinking
Get an introduction to agile product development and design thinking so you can build better digital products
Need even more evidence about why you should learn on FutureLearn?
Digital Product ManagementBuild product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.Show course overview
Why Research MattersExplore what research is and why itâ€™s so important to us all. Find out how to make evidence-based decisions.Show course overview
Getting Started with Agile and Design ThinkingGet an introduction to agile product development and design thinking so you can build better digital products.Show course overview