How to become a Digital Product Manager

A digital product manager is an employee who focuses on technological products. They are in charge of the particular digital product, and will oversee everything from the development, to the launch, to its feedback.

Many products, from websites to eCommerce stores, to apps, are now digital. These are created by coders and programmers, but a lot of thought is put into how these products function and how beneficial and appealing they are to the user. 

Typically they are Tech-savvy, but business, as opposed to IT, trained and focused.

A digital product manager oversees all of this. They work on specific products from start to finish, supervising the whole process and analysing the product’s effectiveness. 

Being a digital product manager entails tasks like: 

• Putting together a roadmap of a digital product and briefing all involved in it
• Overseeing the creation of said product
• Organising the launching of the digital product
• Getting instant feedback – which is possible in the digital world – and making relevant tweaks.
• Using data to analyse the product and creating detailed reports about future products or upgrades.

Digital product managers must be business orientated yet tech savvy, and should be excellent communicators. They will often need to look at the tech side of the product and translate this to people who are not involved with tech. They will need to cooperate with not only the tech team but marketers, data analysts, UX and UI designers, the sales team and customer service employees. 

Digital product managers should also be creative, as they will oversee some of the marketing and brand design. Furthermore, they will need to think critically and, because changes often need to be made instantly to digital products, have the ability to come up with fast solutions to problems.

Digital product managers should have some experience in product management, as well as a proven understanding of tech. Work experience in the tech field or taking some extra courses can help with this. Most digital product managers are graduates in business, marketing or technological subjects, but some people do start with entry-level marketing jobs and work up the career ladder. The digital product manager salary is generous, reflecting the experience and expertise needed to get into this role.