How to become a Digital Product Manager
Digital Product Manager
A digital product manager is an employee who focuses on technological products. They are in charge of the particular digital product, and will oversee everything from the development, to the launch, to its feedback.
Many products, from websites to eCommerce stores, to apps, are now digital. These are created by coders and programmers, but a lot of thought is put into how these products function and how beneficial and appealing they are to the user.
Typically they are Tech-savvy, but business, as opposed to IT, trained and focused.
A digital product manager oversees all of this. They work on specific products from start to finish, supervising the whole process and analysing the product’s effectiveness.
Being a digital product manager entails tasks like:
- Putting together a roadmap of a digital product and briefing all involved in it
- Overseeing the creation of said product
- Organising the launching of the digital product
- Getting instant feedback – which is possible in the digital world – and making relevant tweaks.
- Using data to analyse the product and creating detailed reports about future products or upgrades.
Digital product managers must be business orientated yet tech savvy, and should be excellent communicators. They will often need to look at the tech side of the product and translate this to people who are not involved with tech. They will need to cooperate with not only the tech team but marketers, data analysts, UX and UI designers, the sales team and customer service employees.
Digital product managers should also be creative, as they will oversee some of the marketing and brand design. Furthermore, they will need to think critically and, because changes often need to be made instantly to digital products, have the ability to come up with fast solutions to problems.
Digital product managers should have some experience in product management, as well as a proven understanding of tech. Work experience in the tech field or taking some extra courses can help with this. Most digital product managers are graduates in business, marketing or technological subjects, but some people do start with entry-level marketing jobs and work up the career ladder. The digital product manager salary is generous, reflecting the experience and expertise needed to get into this role.
What degree is most commonly held by a Digital Product Manager?
- BA / M of Business Administration
- BA / M of Business
- BA / M of Accounting
- BA / M of Account & Finance
- BA / M of Advertising
- BA / M of Business & Marketing
- Diploma in Project Management
- Certificate in Scrum Management
Career Transportability across Countries
What is the Salary of a Digital Product Manager?
|Experience||Average salary | year|
|Product Analyst (Product Management & Development in IT & Communicatoins)||1-2 Years||$76,508||£52,579||$95,000|
|Digital Product Manager||3-5 Years||$108,722||£74,717||$135,000|
|Head of Product (Product Management & Development)||5+ Years||$170,000||£94,088||$136,907|
What skills are needed to become a Digital Product Manager?
- Project Management
- Product Management
- Agile Methodologies
- Business Analysis
- Social Media
- Digital Marketing
- Marketing Strategy
- Microsoft Office
- Product Development
- Digital Strategy
- Team Leadership
- Stakeholder Management
- Social Media Marketing
- Customer Service
- Strategic Planning
- Change Management
- Business Strategy
- Business Process Improvement
- Business Development
- Data Analysis
Digital Product Manager Courses
- Digital Product Management
Build product management skills as you learn how to plan develop and manage a successful and user-focused digital product
- The Digital Economy: Success through Market Segmentation
Explore how and why market segmentation can be used to improve customer satisfaction and business performance
- Digital Accessibility: Enabling Participation in the Information Society
With a better understanding of users' needs technologies can be developed to be accessible provide a more inclusive environment
- Digital Skills: Digital Marketing
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use
- Digital Skills: Digital Skills for Work and Life
Learn how digital is changing our personal and professional lives and develop the skills to thrive in the digital world of work
- Digital Skills: Mobile
Learn about mobile design development and creating mobile experiences as well as bigger concepts related to mobile technology
- Digital Skills: User Experience
Learn about why user experience UX is important the research and design basics and the tools and testing techniques used in UX
- Digital Skills: Web Analytics
Learn about the role of analytics in business the types of analytics and techniques used and why they are important
- Digital Skills: Retail
Discover the impact digital technology is having on the retail industry and what it means for customers
Need even more evidence about why you should learn on FutureLearn?
Digital Product ManagementBuild product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.Show course overview
The Digital Economy: Success through Market SegmentationExplore how and why market segmentation can be used to improve customer satisfaction and business performance.Show course overview
Digital Accessibility: Enabling Participation in the Information SocietyWith a better understanding of users' needs, technologies can be developed to be accessible & provide a more inclusive environmentShow course overview